The Power Of Positive Deviance

Widespread adoption of Positive Deviant approaches can lead to profound social and cultural change for the better.

You may be one in a million
Contradicting the mainstream
Demonstrating resilience
And all for making a difference
Doesn’t have to be huge steps
Just little actions with big change

Bringing change for the better
We’ll find better solutions to our problems
Bringing change for the better
We are working together to improve this
Solve this ourselves!

You’ve got uncommon behaviours
That cut conventional wisdom
Combatting illiteracy
Disempowerment and poverty
Doesn’t have to be huge steps
Just little things that bring big change

And they’ll say:
Bringing change for the better
We’ll find better solutions to our problems
Bringing change for the better
We are together in solving all our problems
Doing it ourselves!

Determine, discover, and then develop
We’re bridging the “knowing/doing” chasm
Determine, discover, and then develop
We’re bridging the “knowing/doing” gap
So that you and your family too are well nourished and
Soon able to grow more food and thereby much improve
Your quality of life chances.

Bringing change for the better
We are working together to improve this
We are united in solving all our problems
We are the Positive Deviants in your home town
See our successful behaviours and adopt them
Share the benefits with your own communities
Share them – share all.

Doesn’t have to be big things
Just little steps that bring big change
Doesn’t have to cost so much
So make the change on your doorstep…

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